The firm typically sells the entitled lots or enters into joint ventures with regional homebuilders for construction. Homebuilders are sought that have a focus on sustainability and are willing to utilize green building techniques for the homes in the development.
The ability of the firm to handle challenging barriers to entry such as urban growth boundaries, restrictive zoning, endangered species habitats, and geographical constraints often enables it to create substantial value from situations that competitors avoid. The firm also seeks out distressed and partially completed projects to redesign and redevelop with sustainable features.
Internal rates of return on invested capital have been commensurate with historical rates of return in the venture capital industry.